Jun 30, 2022
In GL2020 Biz Chatter Cafe
The Expo 2025 Japan Association will brand the Expo 2025, centering on the official logo mark, which is the symbol of the theme of the Expo 2025 (Osaka / Kansai Expo), "Designing a future society that shines with life." The design system "EXPO 2025 Design System" was formulated to promote it. The design system aims to effectively disseminate the theme of the Expo and establish and improve T-Shirt Design the brand image by unifying the design of various activities, displays, services, etc. related to the Osaka / Kansai Expo. There is. Production is handled by 1 → 10 of creative companies that realize the near future with XR and AI, and part of the core graphic is trimmed with the concept of " Circulation of Lives Life Circulation", assuming expansion to various media. ing. In the future, in addition to owned media such as the association's official website and official SNS, it will be deployed in various scenes such as decorations and sign displays in the city that the association is working on, packaging of goods, and so on.