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西法特西法特
Aug 02, 2022
In Digital Marketing
Sephora’s app and chat experience pre-dates the pandemic but was naturally given a boost during it. As the lockdowns recede, it’s just one of the many retailers who have retained the digital and remote servicing aspects, having witnessed the added value they deliver to personalisation efforts. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Like Sephora’s Live Beauty Help, M&S is also tapping into the video personal shopper trend with the launch in January 2022 of M&S Live. Every week, shoppers can join a live broadcast hosted by an expert to hear more about ranges, ask questions and view product demonstrations. Then, if anything tickles their fancy, they can buy it while they watch. This is an additional service to the online video consultations, which supplied 28,000 one-to-one consultations in nine months. In Retail Experiences of the Future, Alibaba’s former General Manager, UK, Netherlands and Nordics, David Lloyd, suggested that the UK and the West, in general, is slowly catching up to online trends that have been a fact of life in China for some time. “In the UK and the West, online shopping is a tremendously efficient experience. It’s […] very fast, but very functional. In China […] it’s the collision of retail and entertainment which means that online retail doesn’t have to be a purely efficient experience.” This has extended to virtual realms, such as meeting up and shopping together in Taobao Life, with users buying virtually branded products for their avatars. It’s not a great leap to imagine that shopping for virtual avatars segues into shopping for the human behind them. Indeed, this has been suggested as a way for retailers to make the most of the recent developments in the metaverse. Brands establishing themselves here need to find reasons for legitimate customer engagement. Will Hayes, CEO of Lucidworks, writing in Venturebeat, states that communities are a natural starting point. Consumers can begin to build relationships with brand ambassadors in the metaverse space, providing access to content or events based on insights gathered from other platforms: “Digital merchandisers play a key role here in creating promotions for trending products, where a purchase gets shoppers access to gated content in the metaverse.”
Product as ‘access key’ to community content media
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西法特西法特

西法特西法特

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